Most of you reading this have heard about Papa John’s Pizza… it’s the third largest pizza company in the USA (maybe the world?).
What you may not know – is that Papa John’s has won more awards for marketing brilliance and franchise excellence than it has for the quality of its pizza. In other words, the “true genius” of Papa Johns lies not in its “technical competency” of making good pizzas but in its superior ability to create profitable SYSTEMS to propel the company to success.
But for the real story… keep reading!
Papa Johns founder, John Schnatter, dreamed of opening his own pizza restaurant from the time he was a high school student working at a local pizza parlor in Jeffersonville, Indiana. After getting his business degree from Ball State University in 1983, he returned home, knocked down the broom closet in his father’s tavern, sold his car to buy used restaurant equipment and began delivering pizzas. The first Papa John’s restaurant opened in 1985, and the company began franchising in 1986. Today, Schnatter’s dream has resulted in over 3,000 Papa John’s restaurants worldwide.
John knew he could make a great pizza, but he also knew that marketing and systems (protocols) were the secrets to a successful business. For those of you who have worked for any franchise or fast food restaurant, you will probably not find this to be a surprising fact. Most chain restaurants have an elaborate training manual with detailed instructions on “what to do when…”
In fact, the headline of this article is paraphrased from one of the famous training modules from Papa John’s. When they have 134 pizza orders on a Friday night, they take all of the telephones off the hook because they’re reached capacity. Then, when they catch up, the phones go back on and they start taking orders again.
If a customer complains about their pizza being delivered late, they turn to page “X” and there’s also a protocol for that. Get the idea?
The real question, however, is…
In other words:
In fact, like most franchises, simplicity allows just about anyone over the age of 16 to know what to do and run the show effectively.
What if there was a similar protocol “cook-book” to the one that John Schattner uses at Papa Johns… for chiropractors?
Well, the great news is that I gathered the “best of” systems, protocols and procedures from practices around the country (and even through in some fantastic systems I learned from my friend who runs a $4M solo-dental practice).
These gems are now assembled in one amazing resource,
This life-changing book will tell you exactly how to run your business and how to handle the all-too common “exceptions” and regular occurrences that foul up our practice and our profitability.
If you think you cannot handle the simple, simple ease of it all, STOP READING NOW… and continue to muddle through the everyday fiascos in your office!
If you’re ready to simplify things for your staff, yourself, and your patients… CONTINUE ON…
Some folks spend years developing training resources like this. Even more should —but never get around to it. We’ve done the work for you and taken hints, examples and techniques from the “best of the best” chiropractic offices around the country.
One more thing…
If you have spent money on marketing in the past, are presently using your hard-earned dollars to generate new patients, or plan to in the future, you owe it to yourself to purchase this book so that you literally don’t flush money down the toilet!
Unfortunately, I see too many chiropractors spending gargantuan heaps of time and money on attracting new patients…only to let them slip out the back door due to poor systems, procedures or a lack of protocols.
What to Do When: The Chiropractic Office Protocol Book is the critical, concrete tool that your office needs to prevent money being silently siphoned from your practice and to building a solid, systematic successful chiropractic machine that can run smoothly without fire extinguishers, stress balls or your constant input, energy and effort.
It’s difficult to put a price on something as valuable as a Chiropractic Office Protocol Book. After all, the trial and error, blood, sweat and tears that went into the development of some of these systems is priceless. Literally, you just can’t put a price tag on learning from the mistakes of others and having access to practical and effective protocols such as these that will help accelerate your learning curve by standing on the shoulders of giants! Literally, implementing one protocol successfully can pay for the price of this book — and provide returns for years to come! And when you have 79 different protocols contained (plus the bonus Employee Manual), the potential return on your investment is exponentially HUGE!
Don’t delay (before we decide to raise the price!) — Get your copy of What To Do When: The Chiropractic Office Protocol Book for only $129.
If you really want things handed to you on a silver platter, you can “Upgrade” and receive the entire manual plus a customizable, MS-Word Templates on CD for just $30 more! That’s right, for $159 you can get the Manual and all the Protocols on CD so that you can literally “Plug and Play” these protocols right into your own practice manual, handbook or…Cookbook! Each protocol contained on the template CD can be revised to suit your needs and your style — all the basics are there, including customizable forms — you can edit and modify it however you want. (Sorry, CD is only available with book purchase).
To Your Success!
Tom Necela, DC
The Strategic Chiropractor
P.S. Where would your practice be today if you had a protocol manual like this 20 years ago?
P.S.S. This Book Will Change Your Expectations, Your Profitability, and Your Stress Level… Act Now To Claim Your Copy! Don’t Miss Out!